Palermo breathes between red brick and midnight blue

By Mairena Suárez

In Interiorisme Réel, I write about cities with character, design that truly works, and places that value the beauty of small details. Today’s story takes us to Buenos Aires, with Palermo at its heart.

I’m Mairena Suárez, an interior architect with over twenty years of experience. Each month, I share ideas, references, and projects that stem from a simple principle: interior design should make your life better.

How did Palermo come to be?

Palermo is a neighborhood in northern Buenos Aires that experienced its boom in the 1990s. Many workshops and print houses were transformed into cafés, boutiques, and restaurants. What already existed was preserved — the red-brick façades, the pinotea finishes (a richly grained pine wood known for its warm honey tone), and the iron structures.

It’s a picturesque district with several distinct areas: Palermo Soho is perfect for daytime strolls, while Palermo Hollywood comes alive at night. And if you’re drawn to nature, you can lose yourself among the trees of its Botanical Garden or wander through its Bosques.

What do I love most about Palermo Soho?

Palermo Soho captivates because it’s the daytime soul of the neighborhood. You can walk under tree-lined streets, and if you love reading, discover bookshops like Libros del Pasaje and Eterna Cadencia, with their high ceilings, wood, patios, and quiet charm — and maybe stop for a bite to eat.

For design inspiration and the latest trends, there’s no shortage of stores. You can’t go wrong with Paul French Gallery or Gavia.

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